DISRUPTIVE — Remi Gutteridge

Come ina founder.Leave a brand.

Brand strategy & creative direction · taught live, wherever you are
For the founder who's done
Scroll · the camera moves in
01 (the problem)

You built the business.
You never built the brand.

Same fonts as everyone in your industry. Same studio photos. Same voice. The business works, but the market can't name what you're for, so it compares you on price and forgets you by Thursday.

Three ways in

Pull one
out of the drawer

Click a tab to compare
ICO — 01 · Six weeks

Creative Brand Accelerator

Six weeks. Brand strategy, creative direction and marketing, built with you in a room of women doing the same.

ForThe founder whose business works and whose brand is what's holding the price down.
Inside
  • 6 modules
  • 6 live weekly calls with Remi
  • Weekly brand execution
  • 1 brand deck audit from Remi
Investment£997 + VAT
ICO — 02 · Six weeks + private

Accelerator VIP

Everything in the Accelerator plus the private layer: closer eyes on your brand, faster decisions, more of my taste on your work.

ForThe founder who wants the room and the private line.
Inside
  • Everything in the Accelerator
  • One bonus call
  • Weekly feedback on work in progress
  • Weekly mastermind office hours
Investment£1,497 + VAT
ICO — 03 · Private

1:1 Consulting

Private creative direction, scoped to what you're building. For the founder who wants the brain, direct.

ForThe founder who wants the brain, direct.
Inside
  • 1:1 intensives
  • 1:1 creative direction
  • Brand — positioning, offers, visual world
  • Telegram access between sessions

Built to fit. Some founders take one intensive, some stay in it for months.

InvestmentCustom
The method
01 / 05

Five strikes.
One bolt.

No cookie-cutter package. Depending on where you are, we work on one bolt or all five.

Bolt 01

Position.

What you're actually for, and what you're against. Named before anything gets designed.

Bolt 02

Story.

The message people repeat back to you. The reason they follow before they buy.

Bolt 03

Identity.

The look, the voice, the world. Built so it could only ever be yours.

Bolt 04

Embody.

Learning to show up as it, on camera, on stage, in the DMs.

Bolt 05

Systems.

The operating system underneath it, so growing stops running on your energy.

Let's work together

↓

A BRAND YOU
BUILT YOURSELF

You leave knowing why it works, not just holding a folder of files.

↓

THE CONFIDENCE
TO BE SEEN

Learn to direct yourself, on camera and off, without needing me in the room.

↓

A ROOM FULL OF
PEOPLE LIKE YOU

Six weeks beside founders building the same thing at the same time.

(what changes)

The shift

Where you are now, what we take off, and what the market calls you after.

Same fonts, same studio photos, same three phrases everyone in your niche uses. The business works. The brand is what's holding the price down.

What you're actually meant to be known for, named out loud. Then the visual world, the shoot and the marketing that carries it — built with you, not handed to you.

Category of one, not a better version of your competitor. Referrals get easier. Price stops being the conversation.

The founder

Remi Gutteridge

Creative director and brand strategist. She builds the world before the camera comes out, then stays in the room while it gets made, so nothing gets lost between the idea and the asset.

(the signature programme · cohort)

Come in a founder,
leave a brand.

I can't be arsed for you to have a boring brand. Six weeks to turn your bland brand into a disruptive brand that takes over the internet. We pull out the weird, wild version of you you've been sanding off to look professional, and turn it into a brand people know you for, that sells for you, and that could leave your Instagram feed and still be recognised.

Six weeks12 womenLive weekly with Remi 12 seatsStarts 19 October
Scroll
01 (the 11pm version)

The part you haven't said out loud

On the business

"I have a business. I don't have a brand."

On being known

"People know of me. Nobody knows me for anything."

On the feed

"The version of me my audience sees is the beige one. The real one never made it online."

On ownership

"If someone covered my name and face, nobody would know this was mine."

On the work

"I used to love this business. Now I don't even recognise myself in it."

On the wish

"I wish someone could pull the brand out of me and mirror it back."

What does another year of being interchangeable actually cost you?

02 (the whole thesis)

Nobody comes to me for a normal brand

A client came to me last month. Brilliant at her work, results everywhere, and online she was a coach. One of 7,000. Every sales call ended with "let me think about it," which means "I can't tell why you." We didn't touch her content. We built the brand underneath it. A few weeks later she signed a multiple five-figure client, and they brought her brand up on the call before she did. The call was ten minutes of "when do we start?"

Same woman. Same offer. That's what a brand does. It answers the objection before anyone's asked it. Known in rooms you're not in. Sold before the call starts.

Do you know why people send me photos of lightning bolts every single week? Because I built a brand so recognisable that people see it in their everyday life. If you don't have something people will literally send you pictures of, your brand isn't strong enough yet. That's what we're building in here.

03 (the shift)

Where you are now.
Where you'll be in six weeks.

→Category of one
→The weird and wild side is what you're known for
→Content that stops the scroll because only you would make it
→Your own method. Disruptive ideas on tap, forever
→A brand that sells while you're not posting
→The whole world, so the name means something
→In love with the business again
04 (testimonials · the receipts)

They came in founders. They left as brands.

In their own words. Pick what you came here for.

The clarity

Before the shoot, before the launch, before any of it looks like anything. What changes first is that you can finally say what you're for.

"The most valuable investments I have ever made."

Remi does not hand you a template. She goes into the depth of who you are, what your brand needs to feel like, and why that feeling matters to the people you are here to serve. The six-month plan alone is worth the investment.

Dr Marcella KollmannPhysician · Medical Director · Founder, Sovereign Femme
Disruptive Icon
Creative Brand Accelerator
ReceiptNo. 001
ClientDr Marcella Kollmann
A strategic excavation✓
Not a template✓
The six-month plan✓
TotalWorth the investment
Paid in full · Thank you
The revenue

A brand the market can name stops competing on price. This is what that looks like on the invoice.

"I didn't know how much I needed an anchor until the Accelerator gave me one."

Not a generic roadmap. A bespoke plan that told me exactly what to focus on and when. The creative direction helped me see my brand more clearly than I ever had. It took Happy Rebel to an all-time revenue high with clients I genuinely love working with.

Alex ÅbrandtFounder & CEO, Happy Rebel
Disruptive Icon
Creative Brand Accelerator
ReceiptNo. 002
ClientAlex Åbrandt
A bespoke plan✓
Creative direction✓
Clients she loves✓
TotalAll-time revenue high
Paid in full · Thank you
The room

Twelve women building the same thing at the same time. Nobody explains why it matters. Everybody just gets on with it.

"I love being in the room in every call with such a supportive group of industry leaders."

The training portal is insane. Everything you need is inside of there, at a granular level of detail you just can't get anywhere else. I also love being in Remi's energy.

Charlotte CourtneyGrowth Strategist
Disruptive Icon
Creative Brand Accelerator
ReceiptNo. 003
ClientCharlotte Courtney
The training portal✓
A room of industry leaders✓
Remi's energy✓
TotalThe kickstart to launch
Paid in full · Thank you
05 (inside the accelerator)

Here's how we're taking you
from bland to disruptive

Six weeks, one layer at a time, and every week builds on the one before. Everything links. If you don't have a brand name yet, there's a start-here module waiting for you the second you join, so you walk into week one with something to build on.

  1. 01Who you actually are nowWeek 1
  2. 02Why they buyWeek 2
  3. 03The words that stick to youWeek 3
  4. 04What you'll be recognised byWeek 4
  5. 05Known for itWeek 5
  6. 06Sell it without you in the roomWeek 6
Week 01 of 06

Who you actually are now

We start with you, before a single colour or font gets chosen. What you stand for, what you want to be known for, what you'd fight for even if everyone else was against it, and your common enemy. Then I'm going to ask you for five pieces of evidence that you already are this brand, because most people pick a word and hide behind it, and their audience can feel the gap.

You walk out with

One sentence that says who you are now, your mission, your common enemy, and a word you start using in your content that same week.

06 (six weeks from now)

What you walk away with

Ten parts of a brand people can't unsee. Most founders have built two.

  1. 01

    Your category, and the angle inside it nobody else has taken

  2. 02

    Your mechanism

    The way you get people the result, named and only yours

  3. 03

    Your common enemy, said out loud

  4. 04

    Your brand world

    The place people step into, not just the look they see

  5. 05

    Your culture

    What it means to be one of yours

  6. 06

    Your rituals

    The things people turn up for, inside the offer and in public

  7. 07

    Your anchors

    The words that stick to you and get repeated back

  8. 08

    Your symbol

    The thing a stranger photographs and sends you

  9. 09

    Your ecosystem

    Every offer, name and programme pointing at the same thing

  10. 10

    Your touch points

    Every place she meets you, feeling like the same place

And the version of you that embodies all of it, in love with the business again.

07 (straight talk)

The Accelerator is not for you if

×

You're fine blending in, quietly. No judgement. It's just not what this is.

×

You want someone to hand you a finished brand and disappear. That's Studios, and it's a different door.

×

You don't have a business yet. This works on something that already runs.

×

You'll go quiet between calls. Built with you means you build.

×

You're shopping on price. The whole point is to stop being the person who competes there.

×

You want me to pull the brand out of you when you're not sure it's there. I work with women who've already got the wild ideas and need them tied together, not talked into them.

Still here? Then you're exactly who this is for.

08 (investment)

Two ways in

Step 1 · Where are you based?

UK prices include 20% VAT.

Standard

Creative Brand Accelerator

£1,556 inc. VAT
or two payments of £778, 3 weeks apart
  • Six weeks of modules, released week by week
  • Weekly live calls with me
  • Weekly homework you put straight into your content
  • The start-here module if you don't have a brand name yet
  • Your finished brand deck reviewed by me at the end
Join the Accelerator →
VIP · limited

Accelerator VIP

£2,036 inc. VAT
or two payments of £1,018, 3 weeks apart
  • Everything in the Accelerator
  • A weekly private mastermind and office hours
  • Direct chat with me for feedback on your work as you build
  • The final review on a brand deck we've already been building together
Join VIP →
Doors open

TODO date

Doors close

TODO date

Cohort starts

19 October

Live calls

TODO day + time

Where it lives

Circle

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09 (before you ask)

Questions answered

Boring industries are the easiest to disrupt, because everyone in them agreed to look the same. The less interesting your category looks, the less it costs to be the one that doesn't.

Because a rebrand changes the surface. If what you're known for never moved, you get a nicer-looking version of the same problem. We start with who you are and what you stand for, not what you look like.

Yes, and you might be exactly who it's for. Most founders have outgrown their brand name and don't know it. Week three is where we check whether yours still fits who you've become, and the rest of the programme is about connecting every piece of that brand back to you as a human, so it makes complete sense why people want to be in your world.

That's backwards. Big doesn't come first and earn you a brand. The brand is how you get big. Every name you admire built the world before the audience showed up to live in it.

Fair question, because you've never had one wired to your offers. When the brand is what you're known for and the offers grow out of it, the brand does the pre-selling. People arrive already sold on the world and the offer is the door in.

Studios is done for you. You hand over the keys, turn up, and I bring the brand back. The Accelerator is built with you, so you walk away able to think disruptively without me.

That's 1:1. No programme, no hand-over. I'm the creative director on your shoulder. My direction, your hands.

One live call a week plus a couple of hours on the homework. It's built for founders already running a business, so it fits around delivery rather than replacing it.

Not inside the Accelerator. You'll leave knowing exactly what yours should look like, and if you want it made, that's Studios.

You keep the brand world, and more importantly the method. The whole design is that you leave able to generate disruptive ideas yourself. If you want me back on a project after that, Studios is there.

the Accelerator · Cohort · 12 seats

You didn't fall out of love with your business.
You fell out of love with the beige version of it.

Six weeks from now you either have a brand that gets you booked, referred and brought up in rooms you're not in, or another year of being the best-kept secret in your industry. There isn't really a third option.

What would it be worth to stop explaining what you do, and be recognised for it, by people who've never met you, in places you've never been?

(private)

One to one.

For the founder who doesn't want a room. Private creative direction and brand strategy, 1 to 6 months, straight from me.

+
1:1 — 01

The Intensive

One month, one problem. Positioning, direction or a launch — solved and shipped.

From £—
What's inside
  • A deep session on the one thing that’s stuck
  • The decision made and documented
  • Direction you can hand to a designer or team
Who it's for
  • A founder with one clear knot to cut
Shape
  • 1 month
+
1:1 — 02

Three Months

Brand built and taken to market, with me on it the whole way through.

From £—
What's inside
  • Positioning and brand world
  • Shoot direction
  • Launch and marketing plan
  • Fortnightly sessions
Who it's for
  • A brand being rebuilt from the ground up
Shape
  • 3 months
+
1:1 — 03

Six Months

The full arc: brand, shoot, marketing rhythm, and the evolution after launch.

From £—
What's inside
  • Everything in three months
  • A second shoot as the brand evolves
  • Ongoing creative direction post-launch
  • The rhythm that keeps it going
Who it's for
  • The founder building something she wants to go global
Shape
  • 6 months
(applications)

Apply here.

A handful of seats each round, so the room stays worth being in.

Weird
is cool.
(or the other door)

Don't want to learn any of it?

Icon is built with you. If you'd rather hand over the keys and have it made for you, that's Studios.

DISRUPTIVE® Base template v13 · imagery + pricing to swap

The brief

What we did

The result